Consumers, today cannot be cheated. They have got beautiful insight which helps them in buying things for their household. They have a very calculated mind too and their impact on shops and stores is undeniable. They take lot of time to select a particular product. They see every company or departmental stores in new light. Whether they are purchasing the right product or wrong product, whether it is much needed in their house or not is analyzed thoroughly by the consumer each day.Though the poor has no choice except to buy some necessary items such as pens, pencils, notebooks, rice and sugar(which is given in ration shop run by government), others just think twice or thrice before buying other products such as dress materials, jeans, Oats, Jams, snacks items, etc. The business man if he doesn’t have proper innovative skills, his company may go into loss. I am talking about the petty shops too. Many shops have to be shut down because many products are not sold out.
That’s why I am saying that in each street a store must be built so that a consumers are able to travel easily with ease and comfort and are able to buy the product he/she needs such as soap, paste, Milk, meat, cheese, paneer, etc. They calculate the quality, quantity, traveling time, etc and then decide whether or not to purchase the product and how they will be benefitted if they go to that shop or store. The business must have fair knowledge otherwise he will lose in the market. He may go in debt also.
The needs and wants of the consumer must be analyzed first. He has to double check and have a copy of what was sold out in the previous month and how much was sold out in the previous month and buy products accordingly. This is a very basic principle. The desires of the consumers are fluctuating, so he/she cannot expect the customer to buy the same product that they purchased the previous month but he/she should be very friendly to the customers and always be diplomatic in handling them. As the customer if they didn’t like the service of the store or shop, they will go to another shop or store. If there are alternatives if would they come to his store or shop?
People change according to time, place and situations. So he/she must be aware of it .That desperate about succeeding? Then you have got to be different from others. This is the only goal he/she must have in her mind. Customers should be satisfied by the shop/store’s service, if they are satisfied they would go tell their neighbors, friends and family through word of mouth which spreads more than an advertisement can possibly do. He/she who runs the store/shop must find innovative ways to help the customers. He must not be lazy and he must stand out from his rival companies in serving the customer.
The mentality of the consumer cannot be same. So he/she must accept this basic fact and mentality vise him/her must match the customers always when meeting them. Their tastes and preference should be analyzed thoroughly on a monthly, quarterly, half-yearly and yearly basis. In short, he/she should research and his expectations from the consumer must be realistic.